Scarier, to me, is that only Apple has the moral compass and the power to exercise this kind of control over Facebook.

Nick Heer is putting personal feelings onto Apple’s business. He’s not alone either. Many Apple pundits laud Apple’s stance on privacy as the right moral decision taken by the company.

I say it’s not a moral decision made my Apple, but a business decision that happens to align with many people’s current concept of morality of tracking.