My random hot take at 12:30 am on a Friday night.

Google and SEO didn’t “ruin” the internet. People “ruined” the internet, and they didn’t even ruin it, because it’s not ruined. It’s just more. More internet, more people, more ads, more scams, more SEO, to get more eyeballs, to get more money. More. More. More. More.

Always more.

Tech pundits and keyboard warriors all over the place want to blame someone - one - person, company, product, service. It’s always one’s fault. This time it isn’t one’s fault. It’s all our fault. We caused it. We let it happen. Only we can solve it. And it isn’t building the same silos and mega sites and caring about page views, or page ranks, or any of the other shit that has brought us here.

If you think the internet is ruined it is because you ruined it.

Because the internet is not ruined. You’ve just been sucked into areas of the internet you think are ruined. There’s untold websites out there that you know absolutely nothing about. It’s not Google’s fault. It’s not Facebook’s fault. It’s not Twitter’s fault. It’s not SEO’s fault. It’s not AI’s fault. It’s yours. Because you’re human.

We are not meant to know everything, be everywhere, hear everything, see everything.

Quit worrying about how the internet will be saved from big tech. Go build something on the internet that doesn’t involve big tech just to build something on the internet. Share it with your friends. Or don’t. Totally up to you. Quit blaming something for ruining something that is not ruined.